Creative Midlands East |
- An Elevated Perspective
- University students <b>design</b> billboard advert for <b>Lincoln's</b> Electric Bar <b>...</b>
- Mansfield students Alex Ellis sells pants for charity
- Laura Wade: Queen of <b>theatre's</b> brat pack
- <b>Lincolnshire</b> actress, 12, lands lead role in feature <b>film</b> ZombieHood
- <b>Lincolnshire Music</b> Service awarded £2.5m grant
- <b>Nottingham</b> should be just a little bit weird, says Nick McDonald
- Vintage shops hail city's 'brave <b>fashion</b> following'
- Notts artists create a giant sculpture where the world comes together
- Gallery to close for 'financial reasons'
- Take a look at these brilliant pictures by Jemma Cox, which capture Friday's Dec...
- <br><br>This post has been generated by Page2RSS
- Liam to study at Macca's place
| Posted: 23 May 2012 03:54 AM PDT  A billboard advert for TheElectric Bar & Restaurant featuring an unusual view of Lincoln, designed by two of our Creative Advertising students, was unveiled last Friday,18 May. Maria Sousa Machado and Sam Barber won the competition organised in conjunction with Lincoln's latest addition, the Doubletree by Hilton Hotel, to create an innovative advert for their Electric Bar & Restaurant which exuded 'sophisticated escapism'. The hotel boasts an enviable position on Lincoln's Brayford waterfront, with stunning views over to both the Cathedral to the North, and the University to the South, and is quickly becoming the place to eat and drink in Lincoln's ever growing cafe culture and nightlife. Maria and Sam were among 38 third year BA (Hons) Creative Advertising students who entered the competition, either as a team or an individual, and used contemporary tilt-shift photography to capture the view from the venue on the fifth floor of the DoubleTree by Hilton Lincoln. Despite tough competition from the seven other finalists, the judges felt the resulting image of the Brayford Pool together with the strapline 'An Elevated Perspective' best met the brief. Sales & Marketing Manager Nicola Shepheard, who was one of the judges, said she was extremely impressed by the high calibre of the submissions: "The standard of the students' work was incredible and it was very difficult to choose a winner. We could have used any of the finalists' proposals but Maria and Sam's innovative use of imagery and clever strap line just gave them the edge. "One of The Electric Bar & Restaurant's unique selling points is the fantastic views of the city and their submission really reflected this in an innovative and eye-catching way." Maria said the duo brainstormed lots of ideas before settling on the winning entry: "We started off thinking about what makes the bar stand out and of different ways of looking at things through a lens. This translated quite literally in the end to using the tilt-shift image. "Nicola from the DoubleTree by Hilton was really passionate about the project and treated us like professionals throughout the whole process," Nicola added. For Sam, seeing their ideas come to life was one of the most rewarding aspects of the project: "A lot of the work we have done is simply generating ideas, but actually seeing our idea come to life and turned into an ad campaign has given us invaluable experience." Also on the judging panel was Principal Lecturer and Programme Leader Gyles Lingwood; Senior Lecturer Mike Belton; Restaurant Manager Dan Ralley; and Bar Manager Andy Hallam. Gyles said: "This very ambitious and successful project has given Sam and Maria the opportunity to work with a high-profile, well regarded brand and alongside a top professional photographer. The ads that they have produced are beautiful, intelligent and will help the new Electric Bar & Restaurant achieve its strategic objectives." To produce the advert Maria and Sam worked with Newark-based photographer Clive Doyle who took a photo of the view from the roof-top bar & restaurant using tilt-shift photography to make it look like a miniature-scale model.  The finished advert will be used to promote The Electric Bar & Restaurant in newspapers and magazines, on websites and on the billboard in Lincoln's Broadgate. As well as having their idea adopted by The Electric Bar & Restaurant as their official advert, Maria and Sam have each won an overnight stay at the DoubleTree by Hilton Lincoln and dinner in The Electric Bar & Restaurant for two people. The duo, who plan to work together as a creative advertising team after graduating, hope having an ad campaign commissioned by a reputable brand will be a valuable addition to their CV. They plan to use their prize to accommodate family members travelling to Lincoln for their graduation ceremony in September. Commenting on the benefits to students of working on a live campaign, Gyles added: "Projects such as this give students the incredibly valuable experience of progressing their concepts through to final production and enable the university to work with local businesses and transfer knowledge and experience from the academic team. "Local businesses benefit from utilising the very impressive creative skills of the students before they join the University of Lincoln creative advertising alumni who are working at some of the best advertising agencies in the world."  | ||
| University students <b>design</b> billboard advert for <b>Lincoln's</b> Electric Bar <b>...</b> Posted: 22 May 2012 10:52 PM PDT A billboard advert designed by two University of Lincoln students has been unveiled in Broadgate. Maria Sousa Machado, 20, and Sam Barber, 21, won a competition, organised in conjunction with the Lincoln School of Art & Design, to create an innovative ... See all stories on this topic » | ||
| Mansfield students Alex Ellis sells pants for charity Posted: 22 May 2012 10:29 PM PDT
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| Laura Wade: Queen of <b>theatre's</b> brat pack Posted: 22 May 2012 10:11 PM PDT A self-confessed theatre geek, she is constantly watching plays that are not of her own creation. Sheffield-born, she also lives with something of a theatrical treasure, having met her partner, Samuel West, when he was the artistic director of ... See all stories on this topic » | ||
| <b>Lincolnshire</b> actress, 12, lands lead role in feature <b>film</b> ZombieHood Posted: 22 May 2012 10:01 PM PDT A young actress has her sights set on Hollywood fame after landing a maiden lead role in a feature length film. The experience from shooting ZombieHood has left 12-year-old Alice Joyce, from Nocton, wanting more. The Branston Community Academy pupil ... See all stories on this topic » | ||
| <b>Lincolnshire Music</b> Service awarded £2.5m grant Posted: 22 May 2012 09:23 PM PDT Lincolnshire Music Service, which is run by Lincolnshire County Council and Arts Council England, has received the money from the Department for Education to deliver music education until 2015 as a music hub. The money will mean that schools, ... See all stories on this topic » | ||
| <b>Nottingham</b> should be just a little bit weird, says Nick McDonald Posted: 22 May 2012 09:20 PM PDT I HAVE been lucky enough to be in a series of really interesting meetings recently, discussing the development of Nottingham's economy with a variety of people across the city. The tenor of those conversations has been governed of course by the ... See all stories on this topic » | ||
| Vintage shops hail city's 'brave <b>fashion</b> following' Posted: 22 May 2012 09:19 PM PDT Backing campaign: Gayle Bennett, left, Riah Woodward, centre, and Keighan Kelly at Cow, in Hockley, one of Nottingham's many vintage clothes shops. People are being encouraged to tweet about the things they love most about the city, including favourite ... See all stories on this topic » | ||
| Notts artists create a giant sculpture where the world comes together Posted: 22 May 2012 09:18 PM PDT While less creative people might struggle to come up with anything other than a giant Wendy House, artists and engineers in Notts have created a work of art that will be viewed by thousands. Inside man: Artist Jamie Sanders inside the sculpture ... See all stories on this topic » | ||
| Gallery to close for 'financial reasons' Posted: 22 May 2012 08:55 PM PDT The venue also encouraged people to take part in arts activities, led by Giles Academy's Community Arts Officer Lesley Withers. Giles Academy Director of Arts Gary Wright said: "The gallery is closing purely because of financial reasons. See all stories on this topic » | ||
| Take a look at these brilliant pictures by Jemma Cox, which capture Friday's Dec... Posted: 22 May 2012 07:51 AM PDT Take a look at these brilliant pictures by Jemma Cox, which capture Friday's Decorative Arts launch event at Nottingham Contemporary. If you haven't been to the students' pop-up shop yet, you've still got time - find out more on our website http://tinyurl.com/d9rppmt  MADE: Ma-kers and De-signers launch event Our Decorative Arts students celebrated their pop-up shop at this fantastic evening at Nottingham Contemporary - images courtesy of Jemma Cox | ||
| <br><br>This post has been generated by Page2RSS Posted: 22 May 2012 12:28 AM PDT | ||
| Liam to study at Macca's place Posted: 22 May 2012 04:17 AM PDT Leicester College student Liam Singh, 18 has been accepted to go on to study at Sir Paul McCartney's Liverpool Institute for Performing Arts in September. He is currently studying for a technical theatre diploma and being based at Upper Brown Street ... See all stories on this topic » |
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